July Gallery Auction
Lot 29402:
Description
This is an original, large-scale die-cut cardboard point-of-sale advertising display standee for Budweiser and Bud Light beers. The display features fashion model Elsa Benitez wearing a silver one-piece swimsuit, reclining on a rocky shore with a bottle of Budweiser. The background depicts a tropical setting with palm fronds. The item features the traditional Budweiser script logo with the Anheuser-Busch eagle emblem and the blue Bud Light oval logo. Text on the display includes a large script Elsa followed by – Elsa Benitez in a black sans-serif font, and the slogan True Summer in white stylized script at the bottom right. Fine print along the bottom edge identifies the manufacturer: ©2001 Anheuser-Busch, Inc., Brewers of Budweiser® and Bud Light® Beers, St. Louis, MO • BCS®#10. The display is constructed of printed, heavy die-cut cardboard and features two integrated, fold-out easel wings on the reverse side to facilitate independent standing.
Height: 34 inches
Width: 47 inches. Pickup is Friday, July 31, from Noon to 7 pm at our facility in Lancaster, OH. Alternate pickup day is available by appointment for a $5 fee per lot or we will provide in-house shipping for this item. If shipping – once packed up we will send you a separate invoice for shipping & handling. Shipping questions: [email protected]. Sales tax collected on this auction. Our warehouse is in Lancaster, OH. If not shipping – pickup in 10 days or we will dispose and you will not receive a refund. AB302
Condition report:
The display is in good vintage condition with vibrant colors. Visible wear includes minor edge wear and light scuffing consistent with age and previous use in a retail environment. The reverse side shows yellow tape residue on the white cardboard. The easel stands appear intact and in unused condition.
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