July Gallery Auction
Lot 28804:
Description
This is a vintage backlit mirrored advertising sign for Stroh’s Beer, produced for The Stroh Brewery Company of Detroit, Michigan. The sign was manufactured by Trans World Mfg. Corp. of Little Ferry, New Jersey. The design features a central mirrored field with the Stroh’s brand logo in red script above the word BEER in red block lettering. To the left is the Stroh’s family crest, depicting a black lion rampant on a red shield with a yellow border, topped by a crown. To the right is the slogan FROM ONE BEER LOVER TO ANOTHER in yellow lettering with decorative scrollwork. The central graphics are enclosed within an oval border featuring an iridescent, prismatic finish. The sign is housed in a molded plastic frame finished with a dark wood-grain texture and decorative relief detailing along the borders. The reverse side contains the original manufacturer’s label citing code number 8081-18D and U.S. Patent number 4,067,129, which corresponds to a display device patent granted in 1978. A UL Underwriters Laboratories sticker for an electric sign (Form 1, W 388142) is also present. The unit is powered by a standard 120-volt AC cord.
Width: 21 inches
Height: 17.5 inches. Pickup is Friday, July 31, from Noon to 7 pm at our facility in Lancaster, OH. Alternate pickup day is available by appointment for a $5 fee per lot or we will provide in-house shipping for this item. If shipping – once packed up we will send you a separate invoice for shipping & handling. Shipping questions: [email protected]. Sales tax collected on this auction. Our warehouse is in Lancaster, OH. If not shipping – pickup in 10 days or we will dispose and you will not receive a refund. AB355
Condition report:
The sign is in tested and functional condition; the internal lighting illuminates the graphics and the prismatic border as intended. The mirrored surface shows moderate foxing and speckling throughout, typical for bar mirrors of this age. The plastic frame is structurally sound with no visible cracks or breaks. The reverse housing shows light surface scratches and accumulated dust. The manufacturer\'s labels are present and legible, with minor edge peeling on the main label.
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